Politique de Confidentialité

1. Introduction & Scope

Welcome to Mdina Tours. We are a Moroccan-based premium private transfer and tour agency serving an international clientele, particularly from the European Union (Spain, France, UK, etc.).

We respect your privacy and are committed to protecting your personal data in compliance with the General Data Protection Regulation (GDPR) and Moroccan Data Protection laws (Law 09-08). This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website, use our services, or interact with our digital advertising.

2. The Data We Collect

We may collect and process the following data about you:

• Identity & Contact Data: Name, email address, phone number, and WhatsApp number provided during booking or inquiry.
• Booking & Travel Data: Pick-up locations, drop-off locations, flight details, dates of travel, and any special requirements.
• Technical Data: IP address, browser type and version, time zone setting, operating system, and platform.
• Usage & Tracking Data: Information about how you use our website, facilitated by cookies and similar tracking technologies.

3. Use of Google Ads & Consent Mode V2

To promote our tailor-made tours and transfer services, we use Google Ads and related analytics services. We have implemented Google Consent Mode V2 to ensure full compliance with the EU User Consent Policy.

• Default State: When you arrive at our site, all non-essential tracking (including ad_storage, analytics_storage, ad_user_data, and ad_personalization) is strictly denied by default.
• Consent Mechanism: We only activate Google Ads tracking and Google Analytics if you explicitly click "Accept All" or manually opt-in via our Cookie Consent Banner.
• Data Sharing: If you consent, data such as your IP address, browser information, and interactions with our site may be shared with Google for the purpose of personalized advertising, remarketing, and conversion tracking.

You can revoke or modify your consent at any time by clicking the "Cookie Preferences" link located in the footer of our website.

4. Third-Party Tracking & Cookies

Besides Google, we may use other third-party services (such as Meta Pixel) to deliver relevant advertisements to you across the internet. These third parties use cookies to serve ads based on your past visits to our website.

No third-party tracking is initiated without your explicit, prior consent. We do not sell your personal data to any third parties.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Booking data is typically retained for a period of up to 5 years for tax and legal compliance.